Shu Uemura x Maison Kitsuné

 

Shu Uemura teamed up with contemporary fashion label Maison Kitsuné for an East-meets-West holiday collection. To reflect Shu Uemura’s Japanese roots and Kitsuné’s French elegance, I worked on coming up with the idea of pictograms that show signs of both Japanese and French culture: a dress and a kimono, a beret and a straw hat, a croissant and a manju, and a coffee and a green tea.

Art Direction, Packaging Design, 2015

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