Genaissance de La Mer

In 2024, La Mer unveiled a new campaign for its Genaissance de La Mer The Serum Essence, a luxurious anti-aging serum within the Genaissance collection. The campaign emphasizes the serum's advanced formulation, featuring hand-crafted Crystal Miracle Broth™ and rare Icelandic Algae, which work together to support skin's micro-symmetry
and address various signs of aging.

Concept, Art Direction

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GDLM_SERUM.jpg
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The Art Of The Sea